To look at, Jeffries isn’t your typical ladies’ man. He has Velcro-like thunder-grey hair and one of those shrewd faces which screams 'LA nerd'. He looks like an older Mark Zuckerberg – an apt similarity, given that, as with Facebook's inventor, Jeffries is the founder of his subject. Except that Jefferies’ field isn’t creating computer programs. It’s unpicking women’s thoughts. Jeffries is known in the pickup artist (PUA) community as the pioneer of seduction techniques. He developed his skills using a mixture of hypnosis and neuro-linguistic programming (NLP) and set the benchmark for the success with women using such approaches.
When we’re first introduced to Jeffries in The Game, he manages to get the number of a young waitress (he’s in his early forties) by simply talking to her while he’s ordering breakfast. He starts out by suggesting she wouldn’t be attracted to him and then persuades her of the opposite through a series of subtle gestures including, but not exclusive to, ‘condiment anchoring’ – that is the association of a thought or feeling, in this case the fuzziness of fancying someone, with a packet of ketchup. In other words, Jeffries makes a complete stranger besotted with him using years of study, in-field experience and a packet of ketchup. It’s quite remarkable. If not slightly unnerving. Regardless of where you stand on the ethics of the seduction community (to many it’s considered misogynist), Jeffries exudes a powerful gravitational pull. During his talk on seduction at the Soho House Salon, Jeffries teaches and demonstrates his persuasive powers to a mesmerised audience.
But it’s hard to tell whether we’re genuinely impressed or if we’re just being persuaded we are. I’m not here, however, to learn how to get women into bed. I’m here to learn the story of the seduction community.
Jefferies was around long before The Game hit bookshop shelves. When the main players in The Game were still looking over their pencil cases at the popular girls on the other side of the class, Jeffries was out on the street, chatting girls up, getting their numbers and, more often than not, getting them into bed too. Billy Fury The Sound Of Fury Rarest. It all started in 1988 when Jeffries self-published his own book,. The subtle, un-offensive tone of the book on how to woo women carried little weight.
In short: it flopped. But Jeffries was sure it wasn’t the message that was wrong, but the way in which that message was delivered. As a result, he changed tack. When chatting women up he would remain subtle and understated, that was his technique after all, but in order to make money, and train other men, he had to appeal to their animal urges. Subtlety in that quarter wasn’t going to cut it.
Cummins M11 Front Crank Seal Installer. “I thought: I’m going to be the most unsubtle, brash, obnoxious, loud mouth there is,” he says, inventing a character that he would play with great success – that ‘character’ was Ross Jefferies. ‘Women hate nice guys’ his website said.
Best Pua Routines Pdf Download. I teach the early stages of becoming a successful pick up artist. That is, until a writer named Neil Strauss pulled $5.
‘Sex Book author Ross Jeffries. The man who turns wimps and geeks into supercharged macho studs.’ The change worked. After gambling his last $500 on a full-page ad in a magazine that extolled his pickup abilities, Jeffries got a call from the number one chat show in America at the time: The Phil Donahue Show. A series of TV appearances and worldwide exposure followed, leading to a surge in the sales of his audio tapes and workshops. The late 90s proved to be a busy period in the life of Ross Jefferies. Rolling Stones did a feature story on him in 1998; he was the inspiration for Tom Cruise’s character in Magnolia the following year, and then in 2000, Jeffries was introduced to British audiences through Louis Theroux’s Weird Weekends series.